Category: Email Marketing

What is Email Marketing?

If you don’t understand what is meant by  then you are not alone. The concept of email marketing is a relatively new marketing tool and for those still in the dark, the following is a simple explanation on what it is, what you need to get started and what advantages it can bring to you.

What Is Email Marketing?

Email marketing is a system of delivering promotions to those that have subscribed to you and have expressed that they would like to receive emails with links to products or information that they are interested in.


It is important that you have the persons consent prior to sending them anything, if not the action of sending the information will be classed as spam and this will generate a lot of complaints.


When someone subscribes to your email marketing list it is best to confirm that this is what they actually intended to do. By double checking you reduce the risk of your email provider getting spam complaints about you and you also know that the people you are emailing are actually interested in what you have to offer.

When you have built your email marketing list you then have the option to choose whether you use it as a service or newsletter to your reader. You can send out updates, special promotions such as discounts or anything else that you feel would be of interest to the subscriber.

Getting Started

To get started with email marketing you need an email account such as hotmail, Gmail etc, Gmail tends to be the most popular, possibly because it belongs to Google. Then you need to set up your auto responder.  An auto responder is a form of software that automatically responds to email messages. This is important because it allows interested parties to receive the information they want immediately. You can also send personalized follow up messages this way and it means that you only need type the information once and the system will do the rest for you.

What Are the Advantages?

Probably the major advantage of email marketing is that it is extremely affordable. You have no cost to collate your list or printing and mailing costs. You may have to pay to send the mailings but this will protect you against spam complaints but this is a nominal amount, making email marketing cost effective in comparison to other forms of marketing.

Now that you have an idea of what email marketing is and what it can do for your online business it is down to you to how you proceed.

Revealing Email Marketing Myths

If you are a businessperson, chances are you will be using an email marketing campaign. When it comes to these campaigns, they tend to be surrounded by many myths, which we reveal in this article.

A Flood of Brand Emails
Okay, so some clients do feel a little overwhelmed with the emails they receive daily. The truth behind all this is the people who do feel overwhelmed usually do after viewing a small number of emails. People will feel overwhelmed at different points, as it is not the same for everyone.

The Particular Time for Emails
How successful email marketing is depends on when you send out emails to customers, which means you should not fall into the trap that says you should send an email at a particular time. This means regardless of whenever you send out emails to customers, the chances of them jumping right on it and doing what needs to be done is very slim.

Is It Okay to Ignore Email Recipients?
If you have not been in touch with someone for over half a year that does not mean you ignore them. One thing you do not want to do is short-change your business, which is what will happen if you ignore those clients.

Customers Might Delete Your Emails Straightaway
This is a definite misconception, as research has shown majority of people who receive email-marketing resources take the time to go through them and read them rather than deleting them.

The More You Send, the More Customers Delete
Okay, so a certain amount of people may receive your emails and delete them is not necessarily true. It is important you do everything right and give them constant exposure in order to increase your businesses revenue.

Doing Better with a Concise Subject Line
This may sound true, but it is not. If the subject line is concise, more customers will read them. However, when you want the reader to pay attention, then you need to include a longer subject line so the customer gets a better idea of the content in your email.

Use these tips to build yourself a better targeted email marketing campaign, and have success with your online business!

Making the Most of the Best Email Marketing Campaign Companies

Email marketing is powerful tool when used correctly it had fallen out of favor because of the upsurge in spam and the need for proper controls on people that are contacted. The best email marketing campaigns companies can ensure that the client lists generated are above board and also put into place the ability for those on the lists to opt out at any time.

Quality Lists Equal More Sales
It is vitally important to build quality list that allow you to market your products to people that are interested in your items. This can be done in a number of ways such as with a pay per click campaign that offers information, discounts or a free products as an incentive to sign up to your mailing list.

This does have a cost associated but is very effective in building a list that has people that know they are going to be marketed to and already have at least some relationship with your company and its products. Existing customers and site visitors that are interested and willing to leave their details can also add to your mailing list increasing it organically over time.

Using Your List Wisely
One mistake that the best email marketing campaigns companies do not make is to over use this audience. This means sending them interesting and valuable offers instead of sending a constant stream of products. It is much more effective to make one or two great offers that are compelling with a link to your other products than trying to sell everything on your site.

A Long Term Investment
When you market to your list or lists, regularly and keep them up to date then they can produce significant sales potentially forever. Some will opt out while others will join and by regularly using the best email marketing campaigns companies to increase the numbers they will grow with your business.

Social Media
One of the newest areas to obtain prospects to add to your email marketing lists is via social media. There are marketing and advertising options that can help to add different demographics to your list so that you can market to them. It is important to try as many options as you can and to look at works best in your situation.

Market Yourself into Their Inbox with Email Marketing!

How amazing would it be if you could get your business right to your customer with no effort on their part? The cyberspace equivalent of flyers and mail marketing is gaining popularity as email marketing. There are multiple reasons email marketing is popular with businesses. Some of them are listed below:

  • Cost-effective: Sending out business related emails are an effective way of getting individuals to focus on your business and email advertising can achieve that goal. In addition, it is cheap and easy to achieve.
  • Large Audience: While email marketing is also targeted at your business’ audience, it has the potential to reach a wider audience than expected. Not only will those that sign up for email lists are included but those whose demographics match your target audience. This ensures that a large audience that fits the profile of your target audience can see your business.
  • Market Segmentation: It is unnecessary to email individuals who are simply not interested in your products. Better to determine those who have similar interests as those who use your products to focus your email marketing to them.
  • Impulse Buying: When people are presented with a great deal, right in their inbox, it may be quite hard for them to resist the impulse to buy the product. With direct links included in your email and deals that can offer customers cost savings, you can make the most of email marketing.
  • Management: Email marketing is probably one of the easiest marketing tools to manage. With one business email and email lists generated by email marketing companies, it could be quite easy to manage and keep in constant touch with your potential customers.

Know that despite the numerous benefits of email marketing, it is the responsibility of your business to keep in touch with your customers. Offering customers needed services and products right in their inbox is a great way to get customers focused on your business and product. With its cost effectiveness and easy management strategies, the decision to use email marketing can be quite an easy one to make.

Do The Best Email Marketing Campaign Companies Allow Spam?

There are a lot of autoresponder companies out there — groups offering a SaaS (software as a service) model of business. You hook up with them, write your emails, and set them up. The software sends those emails out on a regular basis, and some percentage of the people you sent them to opens them up. Then some percentage of them read them and get the marketing message you buried in there, and they buy something, and you either are the seller or you’re an affiliate and you get a percentage of the sale.

Those are not the email marketing campaign companies. Those are the autoresponder companies; some of them are also email marketing campaign companies, but not all (or even most.) The email marketing campaign companies are the ones that actually organize a plan behind the emails, write them, track the results, and make adjustments to your campaign as results come in. Some of them even supplement your email campaign with aggressive website marketing through other routes as well.

They’re a much more in-depth service than the hands-off SaaS autoresponder folks. They’re like any other marketing agency: they want to see you succeed because they profit from your profit. That’s exactly why the best email marketing campaign companies have an incredibly strict no-spam policy. Many of them will drop you as a client if they get a third complaint about spam — and we’re talking about email here, where people will report you as spam just because you’re not already on their whitelist.

Why the hatred of spam? Simple: first, sending spam makes your business look bad, and these folks have enough potential clients that they don’t want to waste time on a client that is willing to make themselves look bad. Second, autoresponder companies have even stricter anti-spam policies than the email marketing campaign firms, and if your autoresponder gets canned, your email campaign is essentially over. Finally, people can and do research these email marketing companies, and they don’t want even a whiff of spam attached to their reputations.

So, no: the best email marketing campaign companies don’t allow spam, end of story.