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Category: Search Engine Optimization

Learn About SEO Tools to Advance Your Campaign

Internet business are all about visibility. The best way to achieve that is through using search engine optimization. SEO, as it is better known, is the best method for ensuring that search engines pick up on and rank your site. There are plenty of SEO tools you can use to help you in your quest, many of them completely free. If you are new to running an online business you might want to look at the best SEO tools companies to choose the right one to help you.

What are SEO tools?
SEO tools come in a variety of different guises and they are all designed to help you carry out a complete and effective marketing campaign. You can use them alone or in a combination to produce the best results.

Where do you find SEO tools?
You will find your SEO tools on the internet, although you will have to search to find the right ones. That’s why you should hire the best SEO tools companies you can afford. They will find everything you need and apply in the correct way.

Different types of SEO tools
It isn’t possible to list all of the available tools but these are some of the most common ones you will need:

  • On-page analysis: To help you with issues you may have with your website pages and us your keywords optimally. They can also find content that has been duplicated.
  • Keyword Inspired Tools: The largest part of SEO is keyword based so you need to know the best ones to use and how to use them. These tools can be used to great effect.
  • Ranking Tools: You want a high search engine ranking and to get that your website has to perform highly. Ranking tools can help you to see how your site is performing, what traffic you are drawing in and if it is relevant to your site content.
  • Linking Tools: Link baiting and back lining are important parts of SEO but they need to be applied correctly. If not, the search engines will pick up on it and mark you down, not tank you at all or, if they feel unfair linking is being used they may blacklist your site altogether.

Why The Best Performance Based SEO Companies Don’t Always Charge the Big Bucks

Search engine optimization is a hard thing to measure. You don’t ever really know how much of it happened naturally because you’re awesome or how much was the SEO company doing their thing. But an SEO company that has lots of clients and consistently manages to get them all ranked on the SERPs has what they call ‘performance-based value’. In other words, you can’t assume that they got lucky and every one of their clients was a winner — at some point, after so many dozens of clients, you have to admit that they’re either freakishly lucky or that they know their stuff.

That’s precisely why so many people are looking for the best performance-based SEO companies — because without performance-based value, you don’t actually know if a given SEO company is skilled or just going by rote and occasionally getting lucky enough to earn a testimonial from a client who did half of the heavy lifting themselves.

The surprising part to many people is that by the performance-based value metric, some SEO companies that charge huge amounts of money get piss-poor ratings, while other companies that charge very meager amounts end up providing HUGE value per dollar. Why does this happen? There are many reasons, but a big part of it is the opacity of the SEO market.

When you don’t actually have good ways to measure the value of a service, you don’t really have a good way to know how much money they make you. Which means that what really determines the prices that an SEO company can charge is what kind of clients they can attract. When you’re writing SEO content for Travelocity.com, you’re going to end up making more money than if you’re writing SEO content for Ken Leatherman of the Warrior Forum, plain and simple. It may be that you’re actually providing better SEO value per dollar to Mr. Leatherman — but value per dollar isn’t as important in the SEO world as how well you do your SEO marketing.

This isn’t to say that paying more for SEO is necessarily a bad idea — only that doing your research and hiring a performance-valued SEO company is.

The Best Search Engine Optimization Companies Agree: Link Building Is No More

Link building as a ‘right proper’ SEO practice is still being pushed by many companies around the world, but the best Search Engine Optimization companies agree with Google — or at least the opinion that Google seems to have given what Panda and Penguin have done to SEO — which is that link building is through.

Google has long maintained a weird relationship with the practice of link building. Originally they considered it white-hat, then they kind of informally shifted it into the grey-hat area, and today they consider it strictly black. If you artificially create a link — any link — for money, you’re violating the Internet’s Terms of Use as far as Google is concerned. Which is ridiculous, and they know it, but they have to maintain the illusion that the competition for the first few slots on their SERPs isn’t rigged by SEO companies.

Why? Because their claim has always been that the SERPs show users what they most want to see — not what some other company has engineered into position.

Fortunately, the best SEO companies out there know the secret to success under today’s Google laws: “all” you have to do is make your client the page that people want to see. That’s why SEO has become this strange agglutination of reputation management, advertising, social media, and so on — because the best optimization these days isn’t link building, it’s market positioning.

Of course, it’s silly to think that every new startup that hits the market has a unique position. There are hundreds of thousands of people out there whose business concept really is “do exactly what did, only later and in a more saturated market.” Those people shouldn’t ever be at the top of the SERPs, because really, who wants to see another clone of something they’ve already been offered elsewhere?

So what does an SEO company do with a client that clearly doesn’t deserve a spot in the SERPs? They build them a spot in the SERPs anyway — even if it means working with the company until they’ve solidified a position in their market that wasn’t what they expected at first. Just another thing on the long list of things the best SEO companies have to do.

SEO & Marketing: Two Sides of the Same Coin?

It used to be, a year or so ago, that SEO and Marketing were, to coin a phrase, the same side of two different coins. You used each one for the same basic purpose — to get people to buy things from you — but they rarely interacted. Today, however, with Panda and Penguin having thrown “normal” SEO under the bus, almost all truly good SEO is marketing — specifically, Content Marketing.

In other words, the best search engine optimization companies around offer marketing as an SEO service.

Every advertisement you create is, in the eyes of an SEO company, a piece of content. And every piece of content you create can, in the eyes of a marketing company, act as advertising. Panda and Penguin obliterated a vast swath of non-content-oriented SEO practices, and among the leaders in content-based SEO, Content Marketing is the obvious choice.

Seriously, the other option (having someone create content that is used strictly for backlinks without any consideration to whether or not people actually want to read) is insanity. If you’re going to put the time and effort into having content created in the first place, why would you pay $.01/word to someone who burly speak English and get just the backlinks when you could double that, pay for a native English writer, and get content that will motivate people to buy in addition to the backlink?

Yes, SEO and marketing today are in fact largely one and the same. Well, there are clearly still lots of offline marketing firms who know nothing of SEO, but trying to find a high-quality SEO company that doesn’t also have a few marketing experts on staff is becoming an increasingly unlikely task.

In the eyes of the consumer, this should be considered a good change, for one simple reason: great content never gets Google slapped by some minor algorithm change. It never gets sandboxed. It will never become ‘grey hat’. Great content is the ultimate evergreen resource; chase it or eventually, whatever else you’re