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Simply The Best: Link Building Services Companies That Survived Penguin & Panda

If you haven’t heard of Panda and Penguin yet, you probably don’t know your SEO (that’s search engine optimization) from your BRB. But just in case, here’s the TWOL version: Panda and Penguin made website marketing harder by raising the bar. They raised the bar for content, penalizing websites with small amounts of content, websites with duplicated content, and websites with content that was more annoying to the end user than helpful (DO YOU HEAR ME, POPUP ADS?!?). They raised the bar for marketing by penalizing websites that engage in any number of “low-quality” or “spammy”.

One of the practices that was deemed “low-quality” with the Penguin update was link building. Link building was, at one point, considered perfectly fine by Google, but as the practice became ubiquitous to the point that people had robots roaming the web commenting meaninglessly on random blogs, the big G started taking a disliking to it.

Of course, that doesn’t mean that link building died — it just meant that the best link building companies had to find ways to make link building work even with Google’s strictures. There’s really two ways to go about it.

Honest Links
The first method is to create ‘honest’ links by posting guest posts, asking for links from site owners, and whipping the social media sphere into a frenzy over some share-worthy content. The honest method is expensive and can be quite time-consuming, but if you pay for it, you’ll build yourself a very solid position in the SERPs. The likelihood that you’ll ever feel the pain of a Google slap is slim to none.

Grey-hat Links
Many of the best link-building companies steadfastly refused to ‘go legit’, instead mastering several ways of evading Google’s detection. These companies build backlinks by using proxy servers to appear to come from different parts of the country or world; they post 24 hours a day so Google can’t set up a time profile for them. They build backlinks just like they used to, but they use a different name for every profile they create and they use an array of random anchor texts in order to give a natural appearance to their creations.