Maximize SEO with Your URL
It is important to use a URL that helps to describe the page, product or business. This means you are getting the maximum value from it instead of using a generic term that has no value. Unfortunately best practice dictates keeping it as short as possible and making it easily readable at the same time means that it is not an easy task. When you get the right balance search engines and the people looking at search results will both be pleased with your efforts.

Scrolling Is Not Cool!
Less is more particularly on landing pages and having a massive page that is packed full of information and keywords is great for SEO but will more than likely impact conversion rates negatively. Having a landing page that is as close to square as possible helps to keep all the information in front of the visitor so they can quickly find the information that they need.

This will also help your landing page to be as viewable as possible when it is viewed on a pad device or a smart phone. These mobile devices are increasing becoming a major part of potential landing page viewers and by keeping things as simple as possible you won’t alienate these potential customers if you do not have a fully mobile compatible page.

Say It Again Sam
One of the top tips from the best landing page SEO companies is to use your call to action often. In many cases you only have a few seconds to capture their attention and your call to action is the perfect thing to draw their attention and encourage them to make a purchase. If you leave it to the end of the page then they may have already clicked somewhere else.

A Hooky Title
Your title is like the hook — not of a fishing line, but more like of a great song. It should implant itself in a reader’s brain like the opening riff of Roxette’s She’s Got The Look. Yeah, I’m old. Anyway, the best way to make a title is quite literally to make two hundred potential titles and then have someone else in your industry pick the best one.

A Description Of Your Product or Service
The description should be short and to the point. The upstart Dollar Shave Club says it in just nine words: “A great shave for a few bucks a month.” If you can describe your offering that succinctly, you’re doing well.

A Demonstration Of Your Product or Service
Usually in the form of a video, or maybe a slideshow if you’re old school, it’s absolutely critical that your landing page shows your audience what your product is and does.

A List of Benefits
Consumers are picky, finicky, critical, and mean — but they’re not all that smart. If you don’t tell them in really obvious words how your product or service makes their lives better, they won’t get it, and if they don’t get it, they won’t get it.

A Really Obvious Call To Action
Whatever it is that you want your surfers to do next to move closer to becoming a customer, make it as blatant as you can. Giant orange arrows that say “click here” or “enter your ZIP code” or whatever you’re asking for are ubiquitous because they’re good.

That’s it — make your landing page someplace that’s good for people to land, and you’re golden.