Posts tagged: search engine optimization

Website Search Engine Optimization Begins With the Design

Search Engine Optimization or SEO as it is more commonly known is a specific service that enhances the visibility of a website. One of the biggest factors that Search Engine Optimization relies on is the design of the website. It is a common problem where SEO agencies have been brought on board to find that the website is not designed within the recommendations and therefore they have to spend a lot of time with the design before the website can be optimized.

To avoid this from happening consideration should be made as to the requirements of SEO at the initial design stage of the website. It is vital that the developer and SEO work together just as it is important for the graphic designer and copywriter to work alongside one another. Many website developers still fail to understand the importance of the Search Engine Optimization during the design stages. Due to this there is unnecessary work when optimization begins, however all of this can be avoided by ensuring that the following points are adhered to:

Headers That Are User Friendly

The first point is to include a user-friendly header as this will persuade the user stay on the page. If the user were to search with the keyword “Cheap Shoes”, the Search Engine Optimization would ideally land on the websites product page of shoes. If the header is not clear then it is more than likely that the user will move onto the next search result. Landing pages, particularly those of services are tricky and therefore when the header is composed it should be done with the user and their intentions in mind.

Clearly defined Services on the Home Page

The majority of time the home page of a website is the landing page to the links that appear in searches. Due to this it is the most important page as far as SEO is concerned. When a user visits a business website searching for a product or service these should be clearly shown in the home page.

Responsive Site

If the site is responsive then there is no need for optimizing and additional promotion. All the user need do is type in the URL and site version and it is automatically loaded dependant on the device being used. This saves a lot of work for the SEO team and the user.

Links to Social Pages in the Home Page

Social Media Optimization has become as important as Search Engine Optimization. It is most helpful from the SEO point of view that any links to the businesses social media pages i.e. Facebook, LinkedIn etc. are included in the home page.

Although it is the SEO that brings the user to the website it is the optimized designing that makes them stay and one is no use without the other.


Consider Search Engine Optimization for Your Business

With Smartphones and tablets, users search up services, support calls, and products using the search engine on their device. This explains why the majority of entrepreneurs have to be associated with the massive audience. In this article, we talk about how search engine optimization (SEO) can benefit both your business and your website.

Your Business and Traffic
Search engine optimization combines a collection of methods in order to increase the visibility of your website in the organic search results of search engines. When people search for terms that are related to your service or product, more and more people will find you if the SEO on your website is done properly. Once you have your website up there, the number of users who click on it will improve.

Increasing Sales
Search engine optimization aims to attract clients to your website via search engines. If your web page or website is located amongst the top, ten in the search results, chances are more people will click on your site to view it.

Build Client Base
SEO is both easy and effective in order to build a client base. If you are an entrepreneur, you can use SEO and easily increase your client base. Certain keywords will definitely have your website amongst the top when it comes to search engines.

Develop Return on Investment (ROI)
When compared to the results achieved by conservative methods of marketing, RIO has better returns from the top ranked website. It has been accepted globally that if your site ranks amongst the top three in search engines, more than half the people searching for the product will be landing on your website.

Beat Your Competitors
If your aim is to beat competitors, then you have to know exactly what they are doing. In order to stay on top, you will need to monitor SEO activities. You need to ensure you know about every little change on your competitor’s site. You also need to make sure your website is unique so it can easily attract potential visitors.

Website and Increasing Visitors
If your website is amongst the top ten searches, this means it is likely to be visited. Additionally, this means your site will get more visitors, which will result in an increase of organic traffic to your site. If specific keywords are used, then users who search for those keywords are also more likely to click your site, which results in higher ranking.

Market Analysis
You can gather information on your customers, market, and competitors using market analysis. It is a simple business-marketing tool and helps to develop your business.

Showcase Your Business Online With Search Engine Optimization

Gone are the days when having an online website for your business was optional- something only bigger businesses did and was not really necessary. But, as almost all businesses have an online presence these days, how do you make your business stand out in the crowd? The answer lies in Search Engine Optimization or SEO. SEO is a unique concept that allows your business to be showcased in search engine results by following simple online marketing rules.

Search engines often use keywords or phrases that people use to search for products online to streamline their search and produce relevant search results for their users. Search Engine Optimization (SEO) is a tool that can optimize the design and content of your website such that it appears higher up in search results than other websites. Using SEO experts can help make your website and its content unique to boost its search engine result appearance. SEO can be part of an effective online marketing strategy to increase your income. There are various levels of SEO marketing that can be customized to your business and its targeted audience.

There are a few tools that SEO experts can use to improve your search engine standings. Some Search Engine Optimization tools include using SEO titles and keywords, making sure your website content is SEO based, back-linking and regular website content updates. Using these strategies allows search engine algorithms to find your page easily, associate it with an appropriate subject and thereby increase your website’s online presence.

Using cross linking within your website pages and constantly updating your website’s content can also boost your online presence within search engines. In order to make sure that your website gets the most out of an SEO enterprise, be sure to approach businesses that have appropriate SEO experience with companies similar to yours. Be sure that they are aware of how SEO works and how it can be incorporated into your company’s marketing plan.

Search Engine Optimization can not only showcase your business in search engines but also work to bring in more traffic to your site and increase your income.

Search Engine Optimization Is the Solution!

Google is the world’s largest search engine; more than 2 billion searches are registered every day, 43% of which are based on location. And, of these searches, 85% of people will not look past page 1 of the results. This is the single most important reason why your website must be on that first page. That’s where search engine optimization comes in.

These days, more businesses are turning to the internet to advertise. It’s important for any company to be visible if they want to raise their profile and sales. Some are now turning to the best search engine optimization companies to help them in their quest.

Search engine optimization, or SEO as it is better known, is a vital tool in today’s web-based world. Most businesses start simple, using PPC (pay per click) advertising . However, although this can reap some rewards it is dead money.

Using an SEO expert is one of the best investments to make. Your website has to be fully optimized with the correct keywords, and the placing of them, for the search engines to rank you properly. SEO is all about reaching the right audience, driving targeted visitors to your site.

It doesn’t matter how small or large your business is, it needs to be marketed in the right way to have any chance at success on the internet. Search engine optimization can put your business ahead of the competition, increase visitors and potentially increase your sales as well.

The best search engine optimization companies will create a successful campaign using keyword and market research. They will custom-build a package to suit your individual needs, using a combination of link baiting techniques with back linking to raise your presence on the internet.

Backlinks are the mainstay of any SEO campaign. Without them, you will have no chance of making it anywhere near the top page of the search results. They are the chain in the link that drives targeted traffic to your website.

Search engines are the most effective source for targeted traffic and, as such, must be catered to. SEO has the effect of increasing traffic, the right traffic, and driving it to here it is needed the most. Your visibility will be raised and your name will be recognized.

The Best Website Design Companies Know Their SEO, Too

I’m going to break all the rules here and talk about myself. I’m a ghostwriter, and I ghostwrite these blog articles for I ghostwrite for a boatload of other SEO websites and other small business blogs, too. Why am I breaking form? Simple: because I have a testimonial to give.

See, I’ve worked for several web design companies, ranging from the massive to the miniscule, and I can tell you right off the number one first thing that I look for when I pick a web design company for my personal use: I want a web design company that also does SEO. Those are the best website design companies around.

Why? Simple — form follows function. If you have a bunch of people creating the form of your website and they don’t understand one of it’s primary functions (to rank on the SERPs), how are they supposed to know what form to give it? It’s like building an umbrella and having a ‘water repelling expert’ come in and make modifications after the engineers already have a prototype built.

If, on the other hand, you have a web designer who can build for your search engine optimization concerns from the moment he first puts a less-than sign on his .htm document, you end up with a website that will have a much easier time ranking. Why?

  • SEO-savvy web designers know better than to put any unimportant text to the left of the important stuff — they know that spiders think the most important stuff comes first, and they read left to right.
  • A web designer that knows how to optimize will put the most important outgoing links first, for the same reason — the first outgoing link gets more juice than the next, and so on.
  • Without SEO understanding, a web designer might well ignore or misuse the metatags and lose out on a good portion of the SEO value of the ‘pre-text’ of a webpage.

And that’s just the really basic stuff — there are plenty of other ways that a web designer/SEO expert can accelerate your optimization with a few simple changes about the layout and functionality of your website. So while I’m not anything but a ‘lowly’ ghostwriter, I encourage you to take my advice: don’t hire a web designer unless they know their SEO, too.

Simply The Best: Link Building Services Companies That Survived Penguin & Panda

If you haven’t heard of Panda and Penguin yet, you probably don’t know your SEO (that’s search engine optimization) from your BRB. But just in case, here’s the TWOL version: Panda and Penguin made website marketing harder by raising the bar. They raised the bar for content, penalizing websites with small amounts of content, websites with duplicated content, and websites with content that was more annoying to the end user than helpful (DO YOU HEAR ME, POPUP ADS?!?). They raised the bar for marketing by penalizing websites that engage in any number of “low-quality” or “spammy”.

One of the practices that was deemed “low-quality” with the Penguin update was link building. Link building was, at one point, considered perfectly fine by Google, but as the practice became ubiquitous to the point that people had robots roaming the web commenting meaninglessly on random blogs, the big G started taking a disliking to it.

Of course, that doesn’t mean that link building died — it just meant that the best link building companies had to find ways to make link building work even with Google’s strictures. There’s really two ways to go about it.

Honest Links
The first method is to create ‘honest’ links by posting guest posts, asking for links from site owners, and whipping the social media sphere into a frenzy over some share-worthy content. The honest method is expensive and can be quite time-consuming, but if you pay for it, you’ll build yourself a very solid position in the SERPs. The likelihood that you’ll ever feel the pain of a Google slap is slim to none.

Grey-hat Links
Many of the best link-building companies steadfastly refused to ‘go legit’, instead mastering several ways of evading Google’s detection. These companies build backlinks by using proxy servers to appear to come from different parts of the country or world; they post 24 hours a day so Google can’t set up a time profile for them. They build backlinks just like they used to, but they use a different name for every profile they create and they use an array of random anchor texts in order to give a natural appearance to their creations.

Is SEO The Best? Pay Per Click Management Companies Would Like To Differ

There are a lot of people online talking about how SEO (Search Engine Optimization) is the best way to get traffic to your website, bar none. Well, there are a lot of PPC (Pay Per Click) companies that disagree. The numbers that the SEO companies use to point out the benefits of SEO look powerful on paper: 80% of all search marketing money is spent on PPC, but only 20% of all search traffic is generated by PPC.

Makes it sound like PPC is ridiculously inefficient compared to SEO, but the numbers paint an incomplete picture. The fact is that of the 80% of the search traffic that isn’t generated by PPC, there’s no way to know how much of it was actually influenced by SEO companies. It’s certainly not 100%. Furthermore, a HUGE portion of that traffic isn’t commercial traffic. It’s people going to Wikipedia, YouTube, and Facebook. PPC traffic, on the other hand, is 100% commercial traffic — it’s literally ad-driven.

The big difference between PPC and SEO isn’t cost-efficiency, no matter what the SEO companies want to tell you. The difference is in when you pay for the traffic. SEO, you pay up front for months, and then the traffic comes. PPC, you pay after the visitor comes to your site. In other words, you have a chance to make money off of the visit before you ever pay for it. It’s a huge benefit to cashflow.

The best Pay Per Click management companies can turn a few hundred bucks of your advertising budget into a few hundred visits to your website — and if your web designer and copywriter have done their jobs, 3-5% of those visits will turn into purchases. All you have to do is make sure that each of those purchases is large enough to make more than you spend on PPC — which isn’t difficult — and you’re in the black. No waiting around for a long-term SEO investment to kick in, no finding out too late that a keyword isn’t working out for you: you get your traffic, you earn for it, and then you pay for it. It’s the best way to get traffic to your website, bar none.*

(*SEO companies may disagree.)