Social media and banners once topped the list of internet marketing techniques — that is, until the birth of video marketing. We now live in the age where internet users are more involved in making, watching and sharing videos making this one of the most convenient ways of marketing. Not only does this form of marketing reach out to a number of people but it also means that the information can be presented in a more interesting way than just as an article.
As video marketing is now used by almost everyone, it is important to make sure that you are making the most of the process, and to do so keep the following tips in mind:
– Search engine optimization is not just for written content on websites, it is equally important with regards to your video.
– Pay attention to the title, subtitles and descriptions
– Research keywords and incorporate them into the written content that accompanies your video.
Advertising Campaign
It is a good idea to run a small advertising campaign on social media platforms, just a simple and interesting shot of your video along with a catchy title will do the trick. Pick the popular social media platforms and target your audience carefully. The most important thing is to make sure that your video is short and catchy and you will find that long videos promising something at the very end will normally go unwatched.
To make sure that you get the most out of video marketing, you can use the content of your videos in other ways:
– For a small fee you can have your video professionally transcribed and by doing so you can upload a file along with your video and you can also use the video in other written content.
– Elaborating on your transcribed material could mean that you are able to use it for various blog posts.
– The result will be that you can reach a larger audience with the same content.
There are a number of reasons why you should seriously consider video marketing, we live in a society that now sees the majority of internet users watching videos and sharing these and who knows with the right video you could become an instant hit on You Tube or the like! Now that would be cheap advertising!
If you don’t understand what is meant by then you are not alone. The concept of email marketing is a relatively new marketing tool and for those still in the dark, the following is a simple explanation on what it is, what you need to get started and what advantages it can bring to you.
What Is Email Marketing?
Email marketing is a system of delivering promotions to those that have subscribed to you and have expressed that they would like to receive emails with links to products or information that they are interested in.
Permission
It is important that you have the persons consent prior to sending them anything, if not the action of sending the information will be classed as spam and this will generate a lot of complaints.
Subscribing
When someone subscribes to your email marketing list it is best to confirm that this is what they actually intended to do. By double checking you reduce the risk of your email provider getting spam complaints about you and you also know that the people you are emailing are actually interested in what you have to offer.
When you have built your email marketing list you then have the option to choose whether you use it as a service or newsletter to your reader. You can send out updates, special promotions such as discounts or anything else that you feel would be of interest to the subscriber.
Getting Started
To get started with email marketing you need an email account such as hotmail, Gmail etc, Gmail tends to be the most popular, possibly because it belongs to Google. Then you need to set up your auto responder. An auto responder is a form of software that automatically responds to email messages. This is important because it allows interested parties to receive the information they want immediately. You can also send personalized follow up messages this way and it means that you only need type the information once and the system will do the rest for you.
What Are the Advantages?
Probably the major advantage of email marketing is that it is extremely affordable. You have no cost to collate your list or printing and mailing costs. You may have to pay to send the mailings but this will protect you against spam complaints but this is a nominal amount, making email marketing cost effective in comparison to other forms of marketing.
Now that you have an idea of what email marketing is and what it can do for your online business it is down to you to how you proceed.
If your website was a tourist attraction would you spend time and money building something that people couldn’t get too or didn’t know about?
Ok, if you were to use word of mouth marketing people would find the way and you would achieve some revenue, and you could put signs up to draw in the traffic, however this would eventually slow up and you would end up having to close down. This is why you need to continually and consistently tell people about your business. Search Engine Optimization allows businesses to show off their website, products and services to as many customers as the search query generates.
URL Placement
In depth studies have revealed that if your URL does not come up on the first page of the search results that over 60% of users will not find your website. Corporate clients are still reeling from their initial investment in their sites development that the idea of even more outlay frightens them and the thought of this expense being for something that they cannot even touch, the Search Engine Optimization campaign; they can be reluctant to proceed. However the only way that the business will be found by those searching is to ensure that their business is very visible, to do this the expenditure is a must.
Performance Based SEO
By introducing a performance based SEO model, corporate clients can set search engine goals that are compliant with their Internet Marketing and Advertising budget. When the search engine positions are achieved the executives and owners are happy to pay for the designated results. As they now feel that they are paying for the performance and not promises it gives them good reason for why and how their money has been spent. This also means that if they have hired a dubious SEO provider they can question the bill with the lack of results.
It is more important than ever to make sure that your business is greeting those that are searching for your particular brand or service on the internet. Thanks to the birth of Performance Based SEO, you can be assured that you are paying for what is demonstrated and not for something that is only a promise.
Video Marketing | Kyle Johnson December 27, 2014 | 
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