Search Engine Optimization, or SEO, remains to be the number one topic among web owners and web developers. SEO means optimizing your website by synchronizing it with search engine crawlers and making it as search engine friendly as possible in order for it to be ranked first during customer searches. However, experts are still debating on what the real purpose website optimization is, because it’s meaning doesn’t serve its purpose. These are probably some of the reasons for all the confusion.
Incoming Traffic
The Majority of website owners and website developers believe that what makes a website successful is incoming traffic or an effective website optimization. Especially those targeted site traffic that is aimed at increasing not only a website’s popularity, but also its revenue. This is similar to what the SEO community believes in, and they work day in and day out towards this goal.
Keywords and Search Engines
Google and Yahoo are the two major search engines that brings targeted traffic to your website. According to search engine statistics, around eighty percent of products online are searched and purchased by customers through specific keywords. For example, customers who are looking to buy an affordable computer may type the keywords “cheap computers” into their web browser. The website that is more optimized for these keywords will be picked up by web spiders and presented to the readers.
Goal of SEO
The goal of search engine optimization is complex and somewhat inscrutable. Some critics believe that good and useful content is enough to bring in traffic to a website, just like the popular website, “Wikipedia.” However, the webmasters and the SEO community maintain that a website with useful information as well as excellent and appealing content won’t attract traffic as much as a website that complies with search engine crawlers. Critics even argue that the demand for SEO is only created by consultants to earn money, and that it is a concept that should really be non-existent. However, it has been proven that SEO is necessary in putting your website and your business ahead of the competition. Websites who have successfully optimized their websites can attest to how it has helped boost their business.
Creating a website for your company is an important accomplishment, but it is a beginning of a greater challenge as well. The most important thing in a company website is the amount of traffic that is drawn to it. People and potential customers must be able to visit your website and see what your company has to offer. Achieving a good traffic could mean better sales. Here are a few ways that you can effectively manage traffic to your website attain the best results.
Blogging
If you have a relatively new website that is competing among countless others, make sure that your site has a lot to offer to readers, and make their visit worth it. If you offer free educational content to users, you may find out that your readership have significantly increased over a short period of time. Offering a distinctive product or service is a good website marketing tool, and it also enhances your company’s image. When writing blogs, make sure that you utilize hyperlinks at the end of your blog posts or in the biography.
Use PPC
PPC, or pay per click is working with PPC internet marketing to divert Google traffic to your website. In PPC online marketing, you get paid for each click that your reader makes. Generally, you pay a fixed price regardless the number of clicks you’ve earned. You must choose a PPC internet marketing that offers affordable rates and caters to your needs.
Tracking Cookie
Another efficient website marketing approach is the use of tracking cookies. A tracking cookie enables you to retarget your users after they visit your site. The moment they leave your website and move to the next one, they will be able to see ads on your site. If your ad is tempting enough, it will entice readers to go back to your site and check it out.
Make Use of You Tube
You tube makes it possible for you to create captivating videos and posting them online for people to watch. The more unique, useful, and creative your video is, the more likely it is to attract viewers. And, if your videos are really that good, users may embed them on their own blogs and sites or share them to social media sites.
There are lots of reasons why your company might suddenly need a reputation management company. Rather than dwell on what might go wrong to cause a crisis, let’s look at how the best reputation management companies solve problems when they crop up.
Solution #1: Build
The first priority of any rep firm is going to be building your presence online before any major catastrophes before. The more solidly built your online presence, the more easily you’ll survive a few negative comments here and there. Reputation management firms, unlike SEO groups, don’t care as much about the number one spot in the rankings — they’re more concerned with how many of the rankings in the first few pages give your business a negative slant. As long as there are only a couple of negative comments in the first few pages, the likelihood that a surfer will come across something that drives them away from your company is slim.
Solution #2: Engage
Anywhere that people are talking about your business, the rep firms want at least one person there so that they can engage the chatter. Particularly if the tone turns negative, you want someone on the front lines who can turn criticism into advice for your company and simultaneously put your company’s side of the story out there, working it into the conversation, accepting accountability for actual problems and laying malicious suppositions to rest.
Solution #3 – Bury
The Internet is forever, and the last thing you need is an unscrupulous competitor or vengeful ex-employee saying untrue things about your company without anyone dealing with the problem. In a case where a ‘lone gunman’ is sniping at you, the most obvious way of minimizing his impact is to simply bury the story — create so many other high-SERP entries about your company that the negative links disappear under the pile of positive ones.
Of course, these are all clearly ‘easier said than done’ kind of tasks — but that’s why reputation management companies exist in the first place: because they provide a service that few of us could provide ourselves.
Internet Marketing | Kyle Johnson April 11, 2014 | 
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