There are a lot of advertising methods that online businesses use and one of the most popular is called pay per click management. Many people just see the cost involved in this type of advertising, instead of seeing what it can do for their business. It is probably the single most effective method in use and, done properly, can have far reaching effects on the prosperity of your business.
Those who are new to the business of internet advertising would do well to invest in hiring one of the best pay per click management companies they can afford to. These consultant are trained in working to increase targeted traffic to your website. They will work out who your audience is and use specific keywords to target them. This way you are more likely to be able to turn traffic into sales, giving you an increase in profits.
The biggest advantage of pay per click management is that he results will be almost immediate, unlike other methods that can take many months before any difference is noticed. If you are looking to advertise and draw in a customer base in a limited period of time this is probably your best bet.
The best pay per click management companies will ensure that your advertising reaches a wide range of people, from across the entire globe. Accessibility is key to any advertising campaign. Targeted advertising campaigns make sure that the right traffic comes to you at the right time.
These are just one or two of the ways that pay per click management can help you and your business. Because it is targeted to a specific cross section of the population you are more likely to increase your sales and profits, as well as building your potential customer base for the future.
You do not have to spend a fortune with PPC. A consultant will always work to a budget – this is important; if you do not set a daily budget you could end up spending far more than you will ever reap back in sales. Even a low budget can translate into sales if it is managed properly.
Search engine optimization is a hard thing to measure. You don’t ever really know how much of it happened naturally because you’re awesome or how much was the SEO company doing their thing. But an SEO company that has lots of clients and consistently manages to get them all ranked on the SERPs has what they call ‘performance-based value’. In other words, you can’t assume that they got lucky and every one of their clients was a winner — at some point, after so many dozens of clients, you have to admit that they’re either freakishly lucky or that they know their stuff.
That’s precisely why so many people are looking for the best performance-based SEO companies — because without performance-based value, you don’t actually know if a given SEO company is skilled or just going by rote and occasionally getting lucky enough to earn a testimonial from a client who did half of the heavy lifting themselves.
The surprising part to many people is that by the performance-based value metric, some SEO companies that charge huge amounts of money get piss-poor ratings, while other companies that charge very meager amounts end up providing HUGE value per dollar. Why does this happen? There are many reasons, but a big part of it is the opacity of the SEO market.
When you don’t actually have good ways to measure the value of a service, you don’t really have a good way to know how much money they make you. Which means that what really determines the prices that an SEO company can charge is what kind of clients they can attract. When you’re writing SEO content for Travelocity.com, you’re going to end up making more money than if you’re writing SEO content for Ken Leatherman of the Warrior Forum, plain and simple. It may be that you’re actually providing better SEO value per dollar to Mr. Leatherman — but value per dollar isn’t as important in the SEO world as how well you do your SEO marketing.
This isn’t to say that paying more for SEO is necessarily a bad idea — only that doing your research and hiring a performance-valued SEO company is.
I’m going to break all the rules here and talk about myself. I’m a ghostwriter, and I ghostwrite these blog articles for SearchEngineAuthority.com. I ghostwrite for a boatload of other SEO websites and other small business blogs, too. Why am I breaking form? Simple: because I have a testimonial to give.
See, I’ve worked for several web design companies, ranging from the massive to the miniscule, and I can tell you right off the number one first thing that I look for when I pick a web design company for my personal use: I want a web design company that also does SEO. Those are the best website design companies around.
Why? Simple — form follows function. If you have a bunch of people creating the form of your website and they don’t understand one of it’s primary functions (to rank on the SERPs), how are they supposed to know what form to give it? It’s like building an umbrella and having a ‘water repelling expert’ come in and make modifications after the engineers already have a prototype built.
If, on the other hand, you have a web designer who can build for your search engine optimization concerns from the moment he first puts a less-than sign on his .htm document, you end up with a website that will have a much easier time ranking. Why?
- SEO-savvy web designers know better than to put any unimportant text to the left of the important stuff — they know that spiders think the most important stuff comes first, and they read left to right.
- A web designer that knows how to optimize will put the most important outgoing links first, for the same reason — the first outgoing link gets more juice than the next, and so on.
- Without SEO understanding, a web designer might well ignore or misuse the metatags and lose out on a good portion of the SEO value of the ‘pre-text’ of a webpage.
And that’s just the really basic stuff — there are plenty of other ways that a web designer/SEO expert can accelerate your optimization with a few simple changes about the layout and functionality of your website. So while I’m not anything but a ‘lowly’ ghostwriter, I encourage you to take my advice: don’t hire a web designer unless they know their SEO, too.
Sponsored Placement | Kyle Johnson June 25, 2013 | 
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