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Just How Important is Webite Optimization?

Search Engine Optimization, or SEO, remains to be the number one topic among web owners and web developers. SEO means optimizing your website by synchronizing it with search engine crawlers and making it as search engine friendly as possible in order for it to be ranked first during customer searches. However, experts are still debating on what the real purpose website optimization is, because it’s meaning doesn’t serve its purpose. These are probably some of the reasons for all the confusion.

Incoming Traffic
The Majority of website owners and website developers believe that what makes a website successful is incoming traffic or an effective website optimization. Especially those targeted site traffic that is aimed at increasing not only a website’s popularity, but also its revenue. This is similar to what the SEO community believes in, and they work day in and day out towards this goal.

Keywords and Search Engines
Google and Yahoo are the two major search engines that brings targeted traffic to your website. According to search engine statistics, around eighty percent of products online are searched and purchased by customers through specific keywords. For example, customers who are looking to buy an affordable computer may type the keywords “cheap computers” into their web browser. The website that is more optimized for these keywords will be picked up by web spiders and presented to the readers.

Goal of SEO
The goal of search engine optimization is complex and somewhat inscrutable. Some critics believe that good and useful content is enough to bring in traffic to a website, just like the popular website, “Wikipedia.” However, the webmasters and the SEO community maintain that a website with useful information as well as excellent and appealing content won’t attract traffic as much as a website that complies with search engine crawlers. Critics even argue that the demand for SEO is only created by consultants to earn money, and that it is a concept that should really be non-existent. However, it has been proven that SEO is necessary in putting your website and your business ahead of the competition. Websites who have successfully optimized their websites can attest to how it has helped boost their business.