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The Best Website Design Companies Know Their SEO, Too

I’m going to break all the rules here and talk about myself. I’m a ghostwriter, and I ghostwrite these blog articles for SearchEngineAuthority.com. I ghostwrite for a boatload of other SEO websites and other small business blogs, too. Why am I breaking form? Simple: because I have a testimonial to give.

See, I’ve worked for several web design companies, ranging from the massive to the miniscule, and I can tell you right off the number one first thing that I look for when I pick a web design company for my personal use: I want a web design company that also does SEO. Those are the best website design companies around.

Why? Simple — form follows function. If you have a bunch of people creating the form of your website and they don’t understand one of it’s primary functions (to rank on the SERPs), how are they supposed to know what form to give it? It’s like building an umbrella and having a ‘water repelling expert’ come in and make modifications after the engineers already have a prototype built.

If, on the other hand, you have a web designer who can build for your search engine optimization concerns from the moment he first puts a less-than sign on his .htm document, you end up with a website that will have a much easier time ranking. Why?

• SEO-savvy web designers know better than to put any unimportant text to the left of the important stuff — they know that spiders think the most important stuff comes first, and they read left to right.
• A web designer that knows how to optimize will put the most important outgoing links first, for the same reason — the first outgoing link gets more juice than the next, and so on.
• Without SEO understanding, a web designer might well ignore or misuse the metatags and lose out on a good portion of the SEO value of the ‘pre-text’ of a webpage.

And that’s just the really basic stuff — there are plenty of other ways that a web designer/SEO expert can accelerate your optimization with a few simple changes about the layout and functionality of your website. So while I’m not anything but a ‘lowly’ ghostwriter, I encourage you to take my advice: don’t hire a web designer unless they know their SEO, too.