Posts tagged: website marketing

Increase Traffic Through Website Marketing

Creating a website for your company is an important accomplishment, but it is a beginning of a greater challenge as well. The most important thing in a company website is the amount of traffic that is drawn to it. People and potential customers must be able to visit your website and see what your company has to offer. Achieving a good traffic could mean better sales. Here are a few ways that you can effectively manage traffic to your website attain the best results.

If you have a relatively new website that is competing among countless others, make sure that your site has a lot to offer to readers, and make their visit worth it. If you offer free educational content to users, you may find out that your readership have significantly increased over a short period of time. Offering a distinctive product or service is a good website marketing tool, and it also enhances your company’s image. When writing blogs, make sure that you utilize hyperlinks at the end of your blog posts or in the biography.

PPC, or pay per click is working with PPC internet marketing to divert Google traffic to your website. In PPC online marketing, you get paid for each click that your reader makes. Generally, you pay a fixed price regardless the number of clicks you’ve earned. You must choose a PPC internet marketing that offers affordable rates and caters to your needs.

Tracking Cookie
Another efficient website marketing approach is the use of tracking cookies. A tracking cookie enables you to retarget your users after they visit your site. The moment they leave your website and move to the next one, they will be able to see ads on your site. If your ad is tempting enough, it will entice readers to go back to your site and check it out.

Make Use of You Tube
You tube makes it possible for you to create captivating videos and posting them online for people to watch. The more unique, useful, and creative your video is, the more likely it is to attract viewers. And, if your videos are really that good, users may embed them on their own blogs and sites or share them to social media sites.

The Best SEO Tools Companies Do A Lot More Than Just SEO

There are lot of firms claiming to be one of the best SEO Tools companies on the web. Of course, they can’t all be among the best — there’s just not that many groups offering SEO tools to a significant share of the market. The question for those people who want to make the most of their relationship with an SEO toolbuilder is simple: what makes one SEO cool company better than another?

To a degree, associating an SEO tool’s success with it’s builder is a mistake — or rather, it’s a mistake to assume that the success and utility of one tool will have anything at all to do with the success and utility of any other tool, even one from the same company. There’s reason to have all of your tools come from the same company when you could just as easily (and often more effectively) cherry-pick the best tools from each company.

That said, it’s also a mistake to think that just because a company does SEO tools, it’s all they do. In fact, many of the most effective SEO tool companies also make apps, websites, and other software for other areas of Internet marketing and Web development, from PPC to website marketing.

It’s actually fairly accurate to say that the best SEO tools companies do more than just SEO tools, because the same understanding that they use to make SEO tools also allows them to make software for a variety of other purposes. More importantly, making tools for other purposes expands their comprehension of both their own code and the principles behind the market they’re writing for.

SEO tools companies can, do, and should also make software for:

  • Social media management
  • Pay per click management
  • Link building
  • Web design
  • Hosting
  • Website marketing
  • App production
  • SEO Content production
  • Content marketing
  • And dozens of other related areas

All of this is true for one simple reason: SEO tools companies are first and foremost software developers. They may have a pretty solid grasp on the principles of SEO — in fact, in most cases, they have a better grasp on SEO than the average entry-level guy working at an SEO company — but their real art is software development, and they should practice it in any SEO-related area that presents itself.

Do The Best Email Marketing Campaign Companies Allow Spam?

There are a lot of autoresponder companies out there — groups offering a SaaS (software as a service) model of business. You hook up with them, write your emails, and set them up. The software sends those emails out on a regular basis, and some percentage of the people you sent them to opens them up. Then some percentage of them read them and get the marketing message you buried in there, and they buy something, and you either are the seller or you’re an affiliate and you get a percentage of the sale.

Those are not the email marketing campaign companies. Those are the autoresponder companies; some of them are also email marketing campaign companies, but not all (or even most.) The email marketing campaign companies are the ones that actually organize a plan behind the emails, write them, track the results, and make adjustments to your campaign as results come in. Some of them even supplement your email campaign with aggressive website marketing through other routes as well.

They’re a much more in-depth service than the hands-off SaaS autoresponder folks. They’re like any other marketing agency: they want to see you succeed because they profit from your profit. That’s exactly why the best email marketing campaign companies have an incredibly strict no-spam policy. Many of them will drop you as a client if they get a third complaint about spam — and we’re talking about email here, where people will report you as spam just because you’re not already on their whitelist.

Why the hatred of spam? Simple: first, sending spam makes your business look bad, and these folks have enough potential clients that they don’t want to waste time on a client that is willing to make themselves look bad. Second, autoresponder companies have even stricter anti-spam policies than the email marketing campaign firms, and if your autoresponder gets canned, your email campaign is essentially over. Finally, people can and do research these email marketing companies, and they don’t want even a whiff of spam attached to their reputations.

So, no: the best email marketing campaign companies don’t allow spam, end of story.