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Selecting the Best Pay Per Click Management Companies

One of the best ways to improve sales quickly and effectively is to hire the best pay per click management companies to design and implement a PPC campaign. This boosts your brands visibility and brings in customers that are ready to purchase. But how do you select the best?

Why PPC
When properly implemented, PPC is one of the most effective ways to promote your business or to generate visitors that are following the link thinking about buying your product. It matches your business and products with keywords that people that are looking for information are using on internet search engines.

Putting together your products and services and the right keywords is what defines the best pay per click management companies. It is not an easy process because there possibly hundreds or even thousands of competitors looking to do the same thing. Brute force can work by just throwing huge amounts of money at the most popular keywords but unless you are an Amazon, Kmart or Apple then being smarter is definitely a better option.

Smarter Choices
There are hundreds of related keywords and by analyzing them then patterns can emerge that make them valuable for two reasons. The first is that they are interested in your product and the second is that they are ready to purchase now. This can mean that instead of a conversion rate of a few percent then rates as high as fifteen percent can be obtained because you are targeting the most likely people to make a purchase.

Budgeting
It is important to select the best pay per click management companies so that your budget is effectively spent. They will have the experience and understanding of internet marketing to be able to wisely use the budget you have allocated. You may not even have a particular budget in mind and they can advise you on trends and what they believe that you can achieve at several different budget levels.

This is important because there is no point generating a thousand sales if you only have the capacity to service a few hundred orders. There is never a guarantee of success and it can take a few tweaks to get the best results but when you have the best on your team then you are much more likely to succeed.

Is SEO The Best? Pay Per Click Management Companies Would Like To Differ

There are a lot of people online talking about how SEO (Search Engine Optimization) is the best way to get traffic to your website, bar none. Well, there are a lot of PPC (Pay Per Click) companies that disagree. The numbers that the SEO companies use to point out the benefits of SEO look powerful on paper: 80% of all search marketing money is spent on PPC, but only 20% of all search traffic is generated by PPC.

Makes it sound like PPC is ridiculously inefficient compared to SEO, but the numbers paint an incomplete picture. The fact is that of the 80% of the search traffic that isn’t generated by PPC, there’s no way to know how much of it was actually influenced by SEO companies. It’s certainly not 100%. Furthermore, a HUGE portion of that traffic isn’t commercial traffic. It’s people going to Wikipedia, YouTube, and Facebook. PPC traffic, on the other hand, is 100% commercial traffic — it’s literally ad-driven.

The big difference between PPC and SEO isn’t cost-efficiency, no matter what the SEO companies want to tell you. The difference is in when you pay for the traffic. SEO, you pay up front for months, and then the traffic comes. PPC, you pay after the visitor comes to your site. In other words, you have a chance to make money off of the visit before you ever pay for it. It’s a huge benefit to cashflow.

The best Pay Per Click management companies can turn a few hundred bucks of your advertising budget into a few hundred visits to your website — and if your web designer and copywriter have done their jobs, 3-5% of those visits will turn into purchases. All you have to do is make sure that each of those purchases is large enough to make more than you spend on PPC — which isn’t difficult — and you’re in the black. No waiting around for a long-term SEO investment to kick in, no finding out too late that a keyword isn’t working out for you: you get your traffic, you earn for it, and then you pay for it. It’s the best way to get traffic to your website, bar none.*

(*SEO companies may disagree.)

What Makes A Great Pay Per Click Management Company?

The best pay-per-click management companies provide quite a few services to their clients that the hack jobs simply don’t. Pay-per-click management is one of those areas that many people simply don’t know much about, so we figured we’d point out a few things that make PPC managers great. You should be on the look out for an AdWords management firm that offers:

A dedicated account manager
The number one service that separates the men from the wee little boys. If your PPC firm offers you a live human who is always ready to deal with you — and more importantly, is the only human who interacts with your account — you’re probably dealing with one of the big boys.

Bid management
If you’re a PPC newb, you might not understand the terms just yet, but before you sign on with just any old PPC manager, ask them if they offer bid management. Ask them if they offer big gap monitoring, bid price change monitoring, and bid queue maintenance. Pay-per-click managers that don’t aren’t in it for their clients, plain and simple.

Transparency
Even if you don’t actually understand them, you want your PPC management company to be able to show you how they research their keywords, how they collect their data, and how they spend your money.

Certification
Google AdWords certification is an absolute must for anyone calling themselves a pay-per-click manager. Yahoo Ambassador and Microsoft adExcellence certifications are good, but AdWords is the king of PPC at the moment and isn’t going anywhere anytime soon.

Support
Finally, your PPC company should offer rapid-response customer support. It doesn’t necessarily have to be 24/7/365, but you should be able to call or email and expect a response back within a few hours.

Experience
The last thing you need — or, perhaps more accurately, the first thing you need — from a pay-per-click manager is experience. Preferably, years of it. It’s the only way to know at a glance whether you’re talking to someone who knows the theory or someone who has the practice under his belt. Ask for references, check how long they’ve been in business, and ask them for clients similar to yours that they’re doing well on. If you pay attention to nothing else on this list, insist on working with PPC experts who have experience.