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What Do You Need On Your Landing Page — SEO Not Included?

Your business’ landing pages’ SEO is the beating heart of your online commerce — if it’s not healthy, everything else you’ve done dies with it. But what separates a LANDING PAGE from just any old web page? Obviously, you intend for surfers to land there, but what do you do differently to make sure that they stay? We asked the best landing page SEO companies we could find, and this is what they came up with:

A Hooky Title
Your title is like the hook — not of a fishing line, but more like of a great song. It should implant itself in a reader’s brain like the opening riff of Roxette’s She’s Got The Look. Yeah, I’m old. Anyway, the best way to make a title is quite literally to make two hundred potential titles and then have someone else in your industry pick the best one.

A Description Of Your Product or Service
The description should be short and to the point. The upstart Dollar Shave Club says it in just nine words: “A great shave for a few bucks a month.” If you can describe your offering that succinctly, you’re doing well.

A Demonstration Of Your Product or Service
Usually in the form of a video, or maybe a slideshow if you’re old school, it’s absolutely critical that your landing page shows your audience what your product is and does.

A List of Benefits
Consumers are picky, finicky, critical, and mean — but they’re not all that smart. If you don’t tell them in really obvious words how your product or service makes their lives better, they won’t get it, and if they don’t get it, they won’t get it.

A Really Obvious Call To Action
Whatever it is that you want your surfers to do next to move closer to becoming a customer, make it as blatant as you can. Giant orange arrows that say “click here” or “enter your ZIP code” or whatever you’re asking for are ubiquitous because they’re good.

That’s it — make your landing page someplace that’s good for people to land, and you’re golden.