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Making the Most of the Best Email Marketing Campaign Companies

Email marketing is powerful tool when used correctly it had fallen out of favor because of the upsurge in spam and the need for proper controls on people that are contacted. The best email marketing campaigns companies can ensure that the client lists generated are above board and also put into place the ability for those on the lists to opt out at any time.

Quality Lists Equal More Sales
It is vitally important to build quality list that allow you to market your products to people that are interested in your items. This can be done in a number of ways such as with a pay per click campaign that offers information, discounts or a free products as an incentive to sign up to your mailing list.

This does have a cost associated but is very effective in building a list that has people that know they are going to be marketed to and already have at least some relationship with your company and its products. Existing customers and site visitors that are interested and willing to leave their details can also add to your mailing list increasing it organically over time.

Using Your List Wisely
One mistake that the best email marketing campaigns companies do not make is to over use this audience. This means sending them interesting and valuable offers instead of sending a constant stream of products. It is much more effective to make one or two great offers that are compelling with a link to your other products than trying to sell everything on your site.

A Long Term Investment
When you market to your list or lists, regularly and keep them up to date then they can produce significant sales potentially forever. Some will opt out while others will join and by regularly using the best email marketing campaigns companies to increase the numbers they will grow with your business.

Social Media
One of the newest areas to obtain prospects to add to your email marketing lists is via social media. There are marketing and advertising options that can help to add different demographics to your list so that you can market to them. It is important to try as many options as you can and to look at works best in your situation.

Do The Best Email Marketing Campaign Companies Allow Spam?

There are a lot of autoresponder companies out there — groups offering a SaaS (software as a service) model of business. You hook up with them, write your emails, and set them up. The software sends those emails out on a regular basis, and some percentage of the people you sent them to opens them up. Then some percentage of them read them and get the marketing message you buried in there, and they buy something, and you either are the seller or you’re an affiliate and you get a percentage of the sale.

Those are not the email marketing campaign companies. Those are the autoresponder companies; some of them are also email marketing campaign companies, but not all (or even most.) The email marketing campaign companies are the ones that actually organize a plan behind the emails, write them, track the results, and make adjustments to your campaign as results come in. Some of them even supplement your email campaign with aggressive website marketing through other routes as well.

They’re a much more in-depth service than the hands-off SaaS autoresponder folks. They’re like any other marketing agency: they want to see you succeed because they profit from your profit. That’s exactly why the best email marketing campaign companies have an incredibly strict no-spam policy. Many of them will drop you as a client if they get a third complaint about spam — and we’re talking about email here, where people will report you as spam just because you’re not already on their whitelist.

Why the hatred of spam? Simple: first, sending spam makes your business look bad, and these folks have enough potential clients that they don’t want to waste time on a client that is willing to make themselves look bad. Second, autoresponder companies have even stricter anti-spam policies than the email marketing campaign firms, and if your autoresponder gets canned, your email campaign is essentially over. Finally, people can and do research these email marketing companies, and they don’t want even a whiff of spam attached to their reputations.

So, no: the best email marketing campaign companies don’t allow spam, end of story.